Marketing Insights Manager

Join PT Inovasi Digital Nusantara as a Marketing Insights Manager in the vibrant city of Pangkal Pinang, Bangka Belitung. In this pivotal role, you will lead our data-driven marketing strategies, transforming raw data into actionable insights that drive business growth. With a rich history of innovation, PT Inovasi Digital Nusantara is a forward-thinking company committed to leveraging technology to solve real-world problems. As a Marketing Insights Manager, you will work closely with cross-functional teams to develop and implement marketing campaigns that resonate with our target audience.

Your daily tasks will involve analyzing market trends, customer behavior, and competitive landscapes using industry-standard tools like Google Analytics, Tableau, and Power BI. You will be responsible for creating comprehensive reports and dashboards that provide stakeholders with clear, actionable insights. This role offers a unique opportunity to grow within a dynamic organization that values creativity, data literacy, and strategic thinking.

📋 Tanggung Jawab Pekerjaan

• Lead the development and implementation of data-driven marketing strategies.
• Analyze market trends, customer behavior, and competitive landscapes using tools like Google Analytics, Tableau, and Power BI.
• Create comprehensive reports and dashboards to provide stakeholders with clear, actionable insights.
• Collaborate with cross-functional teams to develop and implement marketing campaigns.
• Monitor campaign performance and provide recommendations for optimization.
• Stay updated with the latest industry trends and best practices in marketing analytics.
• Mentor and develop junior team members to enhance their data literacy and analytical skills.
• Ensure compliance with data privacy regulations and ethical marketing practices.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 5 years of experience in marketing analytics, business intelligence, or a similar role.
• Proven expertise in using tools like Google Analytics, Tableau, and Power BI.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Proficiency in data visualization techniques and storytelling.
• Certification in marketing analytics or business intelligence is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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